Want More People Opening Your Emails? Use these 3 Email Marketing Secrets
Typically before I end my night I like to spend 30 minutes on personal development stuff. I find that it sparks my creative side and boosts my momentum going into the next morning.
So last night, I got out my favorite journal and listened to a training by Mark Hoverson called “8-Figure Earners 13 Email Secrets.” (Hint: I’m going to share 3 of them with you in just a minute).
But during this training, Mark gave an awesome analogy that I wanted to share with you.
He said, “steady sunshine and water make lists grow.”
So imagine your garden (business) has a bunch of seeds (leads) planted in the ground. If you want them to sprout into trees (buyers) then you need to provide steady and consistent rain (positive, valuable info to them).
It makes a lot more sense when you think about it like that. Don’t you agree?
Anyways, I took a few pages of notes and I wanted to share a few of the tips with you:
8-Figure Email Marketing Secrets
#1 – master ad copy
My mentor once told me, “If you get good with words, it’s game over.”
I started buying all sorts of books on writing good ad copy.
Here are top 5 favorite books on copywriting that I recommend you read:
- Hypnotic Writing by Joe Vitale
- The Ultimate Sales Letter by Dan Kennedy
- Ca$hvertising by Drew Eric Whitman
- The Copywriter’s Handbook by Robert W. Bly
- The Robert Collier Letter Book by Robert Collier
So one quick tip I learned from those books was to use the word “you” more.
I know it sounds simple but it’s actually has a magnetic effect on the reader. Whenever I write my emails, I spend a few minutes to look for spots where I can use “you” more.
#2 – Email a lot
Sometimes twice a day is okay. I remember a period where I was emailing almost everyday. Can you guess what happened?
- More people started opening my emails daily
- More people were clicking on links back to my website
- More people were reaching out with questions about my products
…and more people were buying my stuff.
But most importantly, I sewed goodwill & trust into my list because I was always sending good info and people love that stuff.
#3 – Sell the next click in the subject line
One of my favorite tactics to use at the end of my subject lines is to type this: “(2-min read)”
There’s something magical about using parenthesis and a “time to read” stamp, so try it out for yourself.
Here’s an additional 5-minute video that goes even deeper into this concept of providing value to your list: