Why You Need a Personal Blog
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Why You Need a Personal Blog

May 27, 2014

Do You Have a Personal Blog?

If you answered no, then it’s time to start one right now!

The purpose of your blog in internet marketing and network marketing is to brand yourself and share your story. People forget that this is a relationship based business. I see my blog as a place where I can share my unique story and document my progress over time.

One of the biggest fears to starting a blog is not having anything to write about. Believe me, I can share in your plight, but the truth is we have mountains of knowledge inside of us that can help others. The things we know may seem second nature to us, but to someone else it can be a gold nugget of wisdom!

It wasn’t easy at the beginning, but the more I blogged the better I got. Over time you will find your own unique style, voice, and personality that will resonate with crowds of people who relate to your story. Soon enough, your fingers will work like machines and spit out blog posts like it was nothing.

When I first started blogging about internet marketing I was just blogging about keywords that I researched so that I could rank my posts in Google. After a while, I felt inspired to start sharing my personal journey and the things I was learning. This is powerful because people connect with other people. Sharing your story is a great way to connect with your readers and to build trust, comfort, and respect.

They don’t just want to hear just rainbows and sunshine though. What creates a loyal following is sharing the good and the bad, the victories and the defeats, the wins and the losses. People respect transparency, so don’t feel like you have to hide anything. This also motivates people to keep going in spite of their own challenges and struggles.

What Else is a Personal Blog Good For?

Here are a few more reasons why you should have a personal blog as an internet marketer.

Personal Branding

Personal branding is the practice of marketing yourself and your career as a brand. People want to buy from who they know and trust. It doesn’t matter if you have made $10,000 or $100. If they get the vibe that you are a person of integrity, respect, selflessness, and honesty, then they will put money in your wallet.

Documenting Your Journey

It’s fun to look into the past and see how far we have progressed, but we can’t do that if we don’t leave any trails. That is why it is important to start now! Your blog is like your written photo album. Instead of having stored memories in pictures, they are in writing. Have you ever told yourself, “I wish I would’ve taken more pictures on that trip.” Exactly.

Finding Your Niche & Networking

Over time you will narrow down the purpose of your blog thus effectively finding your niche. Becoming an expert in a niche market is a great way to make money with your blog and to network with other like-minded people who share the same passions as you.

Building Credibility

I mentioned above that people will buy from who they know and trust. When someone finds your blog and sees that you have spent time and effort creating hundreds of blog posts then you become a leader in their eyes. People want to work with leaders.

Improving Your Creativity

When you blog consistently, you become a better writer and a better thinker. You are able to express yourself at a higher and clearer level and reflect on things at a deeper level. Thus, your communication and critical thinking skills will improve.

You’ll Inspire Others

This is the most rewarding feeling with blogging. There will be a time when people reach out to you and thank you for helping them solve a problem, overcome a fear, and push forward through hard times.

You’re not only bettering your life with your blog, but others’ lives as well. My good friend and mentor, Jaden Easton-Ellett, is a perfect example of this.

We both love blogging, so steal our blogging style in my 5-Step Blogging Cheatsheet training.

Filed in: Blogging & SEO

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