Are you excited to start a new blog, but secretly worry that you might give up or don’t know enough to get started?
Maybe you have a blog but don’t know where to go with it.
Not to worry, that’s why I’ve put this post together.
What You Will Learn:
- How to create a blog that stands out from the crowd
- How to promote your blog so it gets the most views
- How to avoid blog burnout
- The #1 thing you need to do at the end of every blog post
So let’s start with numero uno.
#1 Not Having A Plan or Purpose
I remember the first blog I created. One day I wrote about fitness and the next day I wrote about a wild dream I had about The Hobbit movie.
I was all over the place.
This is the most common blogging mistake I see people make. They have no clue what to blog about so they blog about anything and everything.
Before you create your blog, you should have a purpose for it.
For example, I created this blog to help newbie internet marketers succeed by publishing detailed tutorials, case studies and guides.
So try answering this question:
- What do I want to accomplish with my blog?
Or else your blogging journey will look something like this:
#2 Not Choosing a Pocket of People
Your blog isn’t supposed to cater to the masses. You should focus on a specific pocket of people and create all your content with them in mind.
This ties back in with having a plan and purpose for your blog.
Your blog is a haven for your hungry buyer (the person who is most likely to buy what you’re selling).
When you identify your pocket of people, creating content is easy because you know them like the back of your hand.
You know their pains, struggles, wants, needs and desires. So when you create content that speaks to their heart, it creates instant trust and credibility for you.
#3 No Personality
There’s an over-saturation of blogs on the internet.
According to Wikipedia, there are more than 172 million Tumblr blogs and 75.8 million WordPress blogs!
Needless to say, that’s a lot of competition, so how can you stand out from the crowd?
Sometimes, you have to let your inner-nerd out (like me in this Halloween picture).
I’ve noticed a lot of newbie bloggers afraid to be themselves. Instead, they try to be a people-pleasers so everyone will like them.
But that’s fake and boring.
People are attracted to authenticity. There are way too many “Wikipedia” bloggers who write like robots and are less interesting than NASCAR.
The biggest tip I can give you is to write like you would speak to your best friend.
Are you goofy? Do you curse? Do you talk slang? Are you witty and sarcastic?
Cool, then write that way, too.
#4 They Don’t Make Money Right Away So They Quit
Building a blog is like building a castle. It takes a long time to build, but once it’s built it will stand the test of time.
Spend 6-12 months churning that butter and you will have a blog machine that spits out leads and sales daily.
Meanwhile, all the quitters will be knocking themselves for giving up early.
With blogging, you have to sacrifice short-term pain for long-term gain.
SIDENOTE: If you are only focused on making money people will smell your desperation.
Focus on helping people first, making money second. As counterintuitive as that sounds, it works.
#5 Poor User Experience
Have you ever visited a website, and within seconds, you hit the back button to go somewhere else?
This is because the website had a poor user experience.
Notice how my site has a clean list of navigation tabs and social icons to connect.
Overcrowded navigation bars, confusing layouts, childish graphics and slow loading speeds are all offenders of a poor user experience.
There should be a flow to your blog that leads your visitors down the path to subscribing to your email newsletter.
Keep your navigation bar stupid simple. Use a premium theme with professional graphics and an organized layout.
And for the love of god, don’t plaster blinking ads and flashing banners all over the place.
Sometimes, less is more.
#6 No Mystery
Blogs that have their business opportunity, network marketing company, or products hung on the wall for everyone to see is a turnoff.
Create mystery around your brand and what you do.
Lead with value so people will be DYING to opt-in to your email newsletter to find out more. Then you can sell your products and services on the back-end.
#7 Ineffective Copywriting
Most blogging newbies don’t know how to “sell the click.”
Inject curiosity and spice into your blog titles and headlines so the reader will want to click.
I could have titled this blog post, “Why Bloggers Fail,” but that’s boring and no one would have read it.
This is called copywriting and here are some other great examples:
[HINT]: Modeling off other blog’s titles is a great way to create your own.
In case of a copywriting brain fart, I like to use this tool.
#8 No Direct Response To The Reader
At the end of every single blog post, you should tell the reader what to do next, or leave a call-to-action.
This is called direct response marketing.
If you don’t tell the reader to opt-in to your email newsletter, or to leave a comment, or to share your post, then you are leaving money on the table.
People like to be told what to do, and great bloggers will tell their readers what to do next.
#9 Not Promoting Their Content
“If you write it, they will come.” – thinks every newbie blogger ever.
Excuse the played out phrase, but sadly, this isn’t how it works.
Writing a blog post and hitting publish is only 50% of it. The other ‘fiddy’ is marketing it.
NextScripts Social Network Auto poster is a great plugin because it automatically shares new blog posts on my social media channels so I don’t have to.
I’ve recently fallen in love with a tool called BuzzBundle. It tracks conversations around the web in one organized dashboard.
This way, I can find relevant conversations fast and share links to my blog posts to add value.
Google Alerts is another option.
Most blogging beginners fall victim to the “blogging buzz.”
They get high on blogging for a few weeks/months, but then they vanish into thin air.
The best way to stay on track is to create a posting schedule and stick to it.
Thanks for sharing. Click here to download the plugin.
Be realistic. Don’t set yourself up for failure by requiring 2 new blog posts a week if you can’t follow through.
It’s much better to blog less and stay consistent then to go on random blog spurts, burnout and then disappear for a while.
This is also out of respect for your readers and the search engines. They will love your consistency.
Blogging can be a profitable piece of your business or a big waste of time.
It all depends on your approach and execution. Preventing the mistakes mentioned in this post is a good start.
For mucho blog swag, steal my 5-Step Blogging Cheatsheet.
Resources Mentioned[bullet_block style=”size-16″ small_icon=”1.png” width=”” alignment=”center”]
- Thesis WordPress Themes – theme I’ve used in the past
- Genesis WordPress Themes – theme I’ve used in the past
- Solostream WordPress Themes – Current theme I use on my blog
- Portent Content Idea Generator – for copywriting brain farts
- BuzzBundle – to market and promote your blog posts after you hit “publish”
- NextScripts Auto Poster – automatically shares your new blog posts on social media so you don’t have to