Most marketers get this ass backwards, but the most important reason to build a list is to develop relationships with your subscribers and NOT to push products down their throat every day.
This is just common sense really. A little trick that has been working for me lately is putting myself in my audiences shoes.
Sounds simple right? We’ve all heard that a million times, but do we actually do it?
Probably not because as human beings we are programmed to think about ourselves first.
What’s in it for me?
Let’s flip it around and start asking, “What’s in it for THEM?”
This is CRUCIAL for becoming a successful marketer. Blasting your list with offers will get unsubscribers FAST and it will tarnish your relationships.
Blasting them with value will build solid connections and trust, which leads to buyers. Easy peezy, right?
Anyways, back to my main point of why we need to build our list. How do we be successful at this?
The best method is to make it rain value and genuinely help them. Give them advice that will help them overcome their current challenges and only promote products that you KNOW will help them.
Most marketers just look at people like dollar signs and will promote whatever shitty product to their list just to make a buck.
Pfff. I call that bullshit.
Here is a better way.
The key to building a relationship with your list is to open up and share your life with them. Don’t hold anything back and don’t hide anything. Complete transparency is what I believe in.
Treat it like a documentary: you are sharing who you are, how you got started, and your successes and failures.
People love to connect with others who have similar stories and shared experiences. This is what creates that powerful connection and deep rapport.
If you take a look at some of the leaders and role models that you look up to, it’s probably because you can relate to them in a special way.
The bottom line: the more people you help the better off you will be.
How to Build a List
Okay, Tim thanks for the information but how do I go about building this friggin email list thing?
Excellent question. You only need a few things to get this rocking and rolling.
1. Autoresponder – I use Aweber. It’s one of the most trusted email marketing tools on the market. It allows you to store, manage, and segment your subscribers.
You can get your first month for $1 when you go here, then it’s $19 per month after that.
Autoresponders are powerful because whenever someone opts in to your list, they automatically get sent pre-written emails made by you. This passive system makes life a hell of a lot easier.
2. A free giveaway – the best way to capture an email is to entice people to subscribe by giving something away for free. The standard gift is a free ebook, video course, or audio that is packed with good information so they will keep coming back for more.
3. A follow up sequence – These are the follow up emails after they opt in to your list. If you have been through my bootcamp series then that is a prime example.
Remember it takes 7-14 follow ups before a sale is made, so you want a follow up series that is long enough but also gives value to the max.
Once those systems are in place, then your focus shifts to driving traffic to get them to subscribe and focus on building quality relationships with your list.
Check out this post if you want to use my autoresponder sequence.