Building an email list is the most important factor to building and growing your online business.
This is something I wish I would have put immediate attention on when I first got started, and not building an email list is a big mistake newbies and beginning marketers make.
I outline the most important elements of in the video below, including:
- what is email marketing
- the do’s and don’ts
- how to get started today
I’ll write out a few of the talking points in text in case you can’t watch the full video yet, but be sure to go back and watch the full video.
What is Email Marketing?
Email marketing is direct response marketing, or getting your potential market to raise their hand and say, “I’m interested in what you’re selling.”
Your goal as an online marketer is to build a list of targeted prospects, build a relationship with these people, and give them exactly what they want through the medium of email.
I bolded the word people because I see too many marketers treating their email subscribers as numbers. If you want to fail hard at email marketing then by all means, treat them as just another number.
If you want to grow a successful business and make money from your list, then you need to treat your subscribers as real people with real feelings, emotions, and desires in life.
I’m the type of marketer who genuinely wants to help people succeed. I operate on the “freemium” model. I give away a lot of free value, tips, and strategies because people will know, like, and trust me for it.
When they are ready to buy, they come back to me because they know I care and my content and emails reflect that.
The Do’s and Don’ts of Email Marketing
Provide Massive Value: Similar to my “freemium” model. Offer tips, trainings, inspiration, resources and tools that will help people move forward in life and business.
Survey Your List: The easiest way to figure out what your subscribers want is to ask then. In the past, I’ve created a free survey using surveymonkey, and other times I simply send an email saying, “Hey, what do you need help with?”
Promote Products Your Believe In: I NEVER promote products or business opportunities that I don’t 100% fully support. I only promote products that I truly believe will help my followers.
Open Up & Share Your Life Experiences: People follow people they know, like, and trust. They want to see that you’re a real person, with real struggles and triumphs. Share the wins and losses, the good and the bad. This makes you more relatable. No one will believe that you never face resistance, worry, or doubt.
Spam Your List: If you want people to unsubscribe as fast as they subscribed, then spam all out. Nothing is more annoying than a marketer who is constantly shoving product down his list’s throats. Also, I don’t advise emailing your list 3-4x times a day.
Write Like a Robot: Mastering your style of writing takes time, but avoid sounding like a wikipedia article. Infuse emotion and your own personality into your writing. Write your emails like you would talk to your best friend.
Take Your Subscribers for Granted: If someone subscribes to your email list then they are interested in what you’re doing and have given you permission to email them. Remember, these are real people looking for help. Be appreciative and grateful that you have that opportunity.
How to Get Started with Email Marketing Today
You only need two tools to get started.
1.) Email marketing Software Like Aweber.
It’s reliable and affordable ($19 per month; $1 trial for the first month when you click here).
Here is an Aweber tutorial I made in the past that will show you step-by-step how to get setup and started with Aweber.
2.) Lead Capture tool like LeadPages
This will allow you to create professional looking capture pages that make people want to punch in their email and subscribe to your newsletter. Just like this one.
The Bottom Line
If you want to create a sustainable and profitable online business then you can’t put off building your email list. A year from now you will wish you would’ve started today.
Wishing your prosperity and abundance,