How to Make Money Blogging: Steal My 5-Step “Blog Flow” Swag
In 2014, I decided to become a personal trainer, but I wanted to run my operation a little differently — I wanted to get all of my clients online.
So I headed to Google and typed in, “How to make money online as a personal trainer.”
What happened next changed my life forever..
..because I stumbled across a fitness website created by Jaden Easton. His blog ranked on the first page of Google for the top keywords related to “online personal training.”
I was blown away and wanted to learn how he did this — so I paid him for mentorship and he took me under his wing.
My job as a personal trainer died after a year, but the birth of my digital marketing career took its place.
Since 2014, I’ve generated over 2,000 leads and over $10,000 running this blog part-time.
And in this post, I’m going to teach you “The Blog Flow” that I learned and applied to get those results.
It’s much easier to visualize, so I recorded the short and snappy video below. But don’t worry, if you prefer text, I’ve written out the process as well.
The Blog Flow Visualized
How To Make Money Blogging For Beginners
Here’s a quick breakdown of each step within “The Blog Flow”:
Step 1 – Create An Authority Blog
The first step to making money with a blog is to set one up.
With those platforms, you don’t actually own your blog, which means you don’t have full control over the customization, user experience or features.
Those are fine if you’re a hobby blogger who just wants to blog for the fun of it. But you’re here to create a real business and income with your blog.
So we’re going to create an authority blog using WordPress.org.
SPOILER ALERT: This does require seed money (about $5 per month for hosting and around $50 for a premium theme), but you will have complete control of your blog, ownership of your content, unlimited customization for branding, and it will be optimized for search engine traffic).
I created a step-by-step tutorial to make it easy for you: how to setup your WordPress blog from scratch.
But I understand technophobia, so for a limited time, I will setup your custom branded website for you.
Step 2 – Create All-Killer, No-Filler Content
The second ingredient to an authority blog is creating high value content.
High value content can come in many different forms, such as:
- a tutorial blog post with lots of screenshots
- a case study blog post
- an infographic
- a blog post with a video
- a crowdsourced blog post
- a review blog post
DigitalMarketer has a list of 58 different types of blog posts you can write.
The point is – you want to write content that answers your market’s biggest problems, challenges, and pain points.
Don’t be afraid to giveaway the goods either. I’ve found that this actually builds more trust with your visitors and makes them feel even more confident about buying your premium content.
So when you’re writing a new blog post, keep this “11-step blog post checklist” in mind:
- Is the post length 500+ words or more (ideally 1,000+)?
- Can the reader walk away with actionable strategies?
- Have you included relevant images?
- Have you included a relevant video?
- Do you have at least 1 internal link to your own content?
- Do you have at least 1 outbound link to another authority’s content?
- Less is more – is every sentence as short and concise as possible?
- Have you included data/facts that backup your claims?
- Did you write for the reader and NOT for the search engines?
- Did you keep paragraphs to 2-3 sentences max?
- Did you use headlines & bullet points to break up the post?
Step 3 – Include a “Call To Action” In Every Post
At the end of your blog post, tell the reader exactly what he or she should do next.
Ideally, you should direct them to subscribe to your email newsletter so you can follow up with them via email marketing.
But here are some other options:
- tell them to leave a comment
- tell them to subscribe or follow you on social media
- tell them to buy a product or service that you offer
A great leader is clear with his communication – so tell your readers exactly what you want them to do.
If you want to mimic my blogging swagger, you can throw in a clickable image to get people on your email list, like this:
Step 4 – Follow Up With Your Tribe Using Email Autoresponders & Email Broadcasts
As soon as someone subscribes to my email list, they receive an email from me instantly.
It looks like this:
Then, I have the option to send out a series of automated emails over the next few days, or even weeks.
Here’s a snapshot of what that looks like:
This is a great way to keep your old blog content alive by adding them into your email autoresponder and sending them out once a week.
Matthew Woodward does this and has old blog posts scheduled to go out once per week for over a year!
Then, I combine the email autoresponder with email broadcasts.
What’s the difference?
A broadcast email is when I type up an email on the spot and send it.
I recommended sending broadcast emails to your tribe at least 3-5x per week.
Some of them should be value emails to build trust and credibility. Others should be selling your products or services.
Here are some examples:
- sharing a new blog post or case study
- sharing a new video
- sharing a new podcast episode
- sharing testimonials from your buyers
- promoting your upcoming webinar
- sharing value within the email itself (no links)
- asking them to fill out a survey or questionnaire
- directing people to an application to work with you
- directing people to your product pages or sales pages
I use a service called Aweber to setup my autoresponder emails and to send email broadcasts.
Here’s a full tutorial on how to setup your Aweber autoresponder.
Step 5 – Ask for the Sale
I used to be the blogger who would give away tons of value but never ask for the sale.
Remember, you’re running a business with your blog, not a charity.
It’s great to give away free value on your blog, but you can’t be afraid to sell.
And even worse, you can’t hope that someone will take it upon themselves to buy.
If you’re confident that your product or service can transform someone’s life, then you have a moral obligation to collect the money.
Otherwise you’re cheating your tribe out of their growth, and your own.
That’s the frame I adopt.
Summary – How To Make Money With A Blog
Follow the 5 steps of the blog flow, sprinkle in consistency, and you will stand the best chance at making money with your blog.
If you got value from this post, please leave a comment below with your #1 takeaway!
I’ll see you at the top of Google 🙂