“Leads are the lifeblood of any business.”
It doesn’t matter if you’re a doctor, lawyer, personal trainer, affiliate marketer or network marketer.
We all need a constant flow of leads to make sales and grow. Without leads, our businesses will die.
So in this tutorial I will show you how to create a high converting squeeze page so you can start capturing leads for your online business today.
What You Will Learn:
- Why Squeeze Pages are a critical part of your online business
- How to create a high converting squeeze page over my shoulder
- The 5 elements of a high converting squeeze page
- How to sync your squeeze page with your email autoresponder to automatically follow up with your new leads
What Is A Squeeze Page?
A squeeze page is a one-page website that has one goal — to capture email addresses and build your list.
They are also known as lead capture pages, opt-in pages, and landing pages.
The goal of the squeeze page is to convince, or “squeeze” a visitor into punching in their email address in return for additional information.
As an internet marketer, your #1 asset is your email subscriber list. If you don’t have a list, you don’t even exist as an online marketer.
The better relationship you have with your list and the bigger it is, the more money you stand to make (assuming you captured high quality email leads).
So what does a great squeeze page consist of and how do you make one?
5 Elements of a High Converting Squeeze Page
People are very protective about giving out their email address — especially in this day and age where spam is everywhere.
Here are some tips to giving them an offer they can’t refuse.
1. Speak to One Target Audience
You don’t want to speak to several different groups of people. The more laser-focused you can get with your perfect customer the better.
If you haven’t defined who that is then you should read this article.
Ideally, you want to know your perfect customer better than they know themselves. Know their frustrations, pains, questions, struggles, wants, desires, needs and dreams.
When you know these things, it’s easy to do number 2…
2. Craft an Attention Grabbing Headline
The headline states the offer.
People want to know, “What’s in it for me?” Tell them the benefits they will receive when they enter in their email.
A compelling headline includes curiosity and benefit.
3. A Clean Layout
The best squeeze pages are simple and clean.
Although you want a professional looking squeeze page, it doesn’t have to be super fancy with moving graphics and cutting-edge designs.
That stuff is distracting to the visitor.
Your only goal is to get their email address, and basic templates outperform fancy ones more often than not.
4. A Freebie Offer
Giving something away for free to your visitors will increase your conversions. This is also called a lead-magnet.
What can you offer to your potential subscriber that would make them want to opt-in to your email list?
Common examples are ebooks, whitepapers, video trainings, spreadsheets, tools, and cheat sheets.[sociallocker id=5289]https://www.youtube.com/watch?v=_PExJPokvOc[/sociallocker]
5. A Strong Call-To-Action
The final piece to a high converting squeeze page is a strong call-to-action that tells them exactly what they need to do.
This usually consists of a name and/or email field plus a button with text on it.
Generally, the more fields you require, the less leads you will get (but they will be higher quality).
I recommend two fields max (name and email). I prefer just email.
The button color should be eye-popping. Red and yellow work great.
The button text should be compelling not boring. “Get Instant Access” or “Download Now!” is more powerful than “Sign Up” or “Register”.
Excellent Squeeze Page Examples
The following examples are in difference niches, but they all include the 5 elements to a successful squeeze page.
How To Make a Squeeze Page
I’m going to show you two ways to make a squeeze page.
#1 Creating a Squeeze Page With Aweber.
Aweber is my #1 recommended tool for building an email list, but you can also use it to build basic squeeze pages.
This is a great option if you’re on a tight budget and can’t invest in a more robust squeeze page builder, however there are some drawbacks:
- Aweber isn’t designed to be a squeeze page tool, therefore there won’t be any variety and you will experience lower conversions.
- Aweber will host your squeeze page for you, but the URL is ugly so you will want to purchase a domain name to forward to.
- You can’t track any statistics (how many visitors, how many opt-ins, etc.). This is a big drawback for an online marketer because you always want to track and measure the data.
Using Aweber to make a squeeze page is a good option UNTIL you can upgrade to a better service.
Use this link to get Aweber free for the first 30 days ($19/month afterwards).
#2 Creating a Squeeze Page With LeadPages
LeadPages is one of the best squeeze page creators out there. It’s simple to use (for non-techies), has a TON of variety, and tracks useful statistics.
It also syncs with Aweber (and most major email marketing tools), so that you can add new subscribers directly into your email follow up sequence.
Here’s a video showing you how simple it is to create high converting squeeze pages with LeadPages.
Remember, leads are the lifeblood of your business.
If you want to make more money online, you will want to grow a bigger email list.
To build your email list, you need to use squeeze pages to collect emails.