Imagine you’re driving down an old country road next to a cow farm.
You see hundreds and hundreds of cows chillin out, eating grass and doing their thing.
They all look the same with their ears sticking out, big snouts and black and white skin patterns.
Not too exciting, right?
All of a sudden, amidst the sea of cookie-cutter looking cows, you see one that has a noticeable purple skin tone instead of the traditional black and white.
You slam the breaks, grab your smartphone, hop out of the car and start running towards it.
You NEED a picture of it so you can upload and share it on Facebook, Twitter, Instagram and snapchat!
No one has ever seen anything like this before. It’s so unique and rare that everyone starts sharing your picture of this purple cow and before you know it, it goes viral across the internet.
So how can you do this with your blog? How can you make it stand out among the millions of other bland and cookie cutter blogs that are popping up every day (so that people find it rare and unique and want to share it)?
In this post, we’ll cover how to create a blog that stands out from the crowd, in particular, 3 tips to creating a purple cow blog that creates raving fans who love to come back and share your content with their friends.
3 Tips To Creating a Purple Cow Blog That People Love
A big mistake I see people making is branding their company or their products instead of themselves.
This is a blogging sin I see a lot of newbie network marketers make. They plaster their company’s logo and products all over the page, and most of the content they publish is somehow related to their company.
There are two big concerns I have with this:
- If your the company you’re promoting were to ever go under or shut down, then all of the work you put into building your blog will be for nothing. Thus, you will have to start over.
- If you decide later on that you want to change businesses or promote something entirely different, all of the work you put into your blog will have been for nothing (again), and you will have to start over.
People want to join people, not businesses.
I’ve had people reach out and want to work with me because of my crazy story. They related to my story of battling depression and turning to fitness and meditation to ground myself and breakthrough.
Telling your story can be the most powerful way to market your brand and attract buyers into your business.
Being transparent about your flaws, your weaknesses, and insecurities shows that you are a real person others can relate to.
Hiding these things make you seem impenetrable and perfect, and no one can relate to that.
So don’t shy away from telling your story and being vulnerable. Vulnerability shows strength.
In the way your blog looks (theme) and the way you write.
Invest in a premium theme that looks professional so that people have a positive first impression when they visit your site.
If you’re using one of the free WordPress themes or you don’t have your own self-hosted blog and are using something like blogspot or weebly, then you’re just fitting in with everyone else.
Not only will it look sexy, but those themes have other built in benefits like — optimized for mobile technology, optimized for search engine optimization, and the developers consistently make updates to the themes to evolve with technology.
Secondly, you can be unique with your writing style.
When I first started blogging, I was worried about other people criticizing my writing style, so I tried to write with perfect grammar and be politically correct.
I was afraid of offending other people instead of being me.
What I realized is that no one wants to read a blog post that sounds like a Wikipedia article. That’s too robotic and lacks human emotion.
It ends up being horribly dry and boring.
Instead, write like you would talk to your best friend. If you talk with slang or curse words, then don’t be afraid to write the same way.
In fact, one of the best pieces of advice I ever gotten when it came to blogging was to “write drunk and edit sober.”
You don’t have to take this literally, although I have written blog posts buzzed before and it works.
What I mean is just write without worrying about everything being perfect. Keep writing and writing and let it all flow out until you are done.
Then you can go back and clean it up.
It makes writing much more enjoyable and you’ll be surprised at how well your posts flows.
#3 Exceptional Value-Driven Content
The last piece of advice to creating a purple cow blog is to focus on writing kick-ass content that can’t be found elsewhere.
What separates exceptional content from regular content isn’t necessarily length, but your ability to connect with your audience through your writing.
How can you do this?
Well, you can reference pop-culture, movies, current events and stories when teaching them something new or answering their questions.
Another way is adding images, infographics, and case studies that support your blog post.
You can link out to other authority blogs that add value to your article, or even better, link to another blog post on your own website that goes deeper in value on a particular point.
So when you let your personality show, are unique with your writing style and theme, and lead with exceptional value-driven content, you create a blog that stands out .
That’s how you position your blog as an authority that people like to read and share. It’s also how you attract the right people into your business.
If you want to steal my blogging swagger, download my 5-step blogging cheatsheet.