Herbalife Review 2017: Selling Tips & Business Marketing Plan
Hey from Tim and inside of this Herbalife review, I’m going to share my best marketing ideas and business plan to help you sell Herbalife products successfully online.
Sidenote: I am NOT an Herbalife distributor and I don’t use their products. I’m an internet marketer who has shown hundreds of network marketers how to bring their business online with more automation.
What You Will Learn:
- My simple 5-step business model that you can use to run a Herbalife business online and get more customers
- Why you must build “YOU Inc” instead of branding the Herbalife company and products
- How to promote your Herbalife business on Facebook without being overbearing
Herbalife Marketing Plan: Build “YOU Inc”
Before we dive into my 5-step business model, I want to touch on the importance of branding yourself instead of your Herbalife business.
You might have heard the saying, “people join people, not businesses,” and it’s true.
When I first started marketing my business online, I was sharing a lot of free value to help others.
Then people started sending me messages asking how they could partner up with me. I realized that it was never about the products or the company I was in, they were buying into me.
This allowed me to expand and grow my business by offering products and services that my followers wanted beyond just my network marketing opportunity.
I created my own digital products, paid webinars, membership sites, coaching programs, and sold other affiliate products.
I was never pigeonholed into one thing, and that’s my recommendation for you, too.
Okay, let’s get into the 5-step formula..
How To Sell Herbalife Products Online
This is my simple 5-step business model that I’ve used to create a 5-figure a year business online.
#1 – Traffic
The first thing you’ll need is traffic, or people.
In your case, you would want people who are interested in health, fitness and supplementation.
How specific you get depends on which niche you picked.
There are hundreds of ways to generate traffic, but my favorites are the super-platforms like Facebook, Google, YouTube.
Network marketers like to hang out on the super-platforms, too 😉
You can do free marketing or paid marketing to start generating some initial buzz and leads.
Free marketing are things like:
- Posting Facebook updates
- Doing Facebook lives
- Creating YouTube videos
- Writing blog posts
- Instagram marketing
Or paid advertising:
- Facebook Ads
- Google PPC
- Bing Ads
Experts publish content consistently.
Pick one traffic source and stick with it until you’re getting 10 or more leads per day. Then you can start building a new traffic channel.
#2 – Send Your Traffic To A Blog Post or Squeeze Page
The next step is to send that traffic back to your website so they can learn more about you.
Ideally, you will have content relating to health and fitness. Maybe some nutrition recipes and workout exercises to help them.
This is how you position yourself as an expert that someone would want to learn from (and buy from).
People want to buy from people then know, like and trust.
At the end of your blog posts, you’ll want to leave a call-to-action to join your email newsletter.
Give something of value away for free to make it a no-brainer for them to subscribe.
For example, you could offer a free pdf report about, “7 High-Protein, Low-Fat Meals That Taste Delicious And Cook In Less Than 30 Minutes”
The second option is to drive that traffic directly to a squeeze page.
A squeeze page is a one-paged website that has one goal: to capture an email list. You would offer them the same pdf report as above.
#3 – Send New Leads to a Thank You Page
Most marketers want to send their new leads directly to their Herbalife sales page to buy.
They don’t know you well enough, you have to build more trust.
Trust = transactions.
I like to send my new leads to a thank you page that thanks them for subscribing and asks them to connect with me on social media.
This builds more trust and rapport because I’m not trying to sell them right away like every other marketer.
Plus- they connect with me on social media so I can get my content in front of them on multiple places.
#4 – Email follow up sequence is triggered
Here’s the magic with online marketing.
As soon as a new lead subscribes to my email list, my automated email follow up sequence is turned on and they receive pre-written emails for the next 5-8 days.
So if you’re in Herbalife, you can follow up with more valuable tips about health, fitness, and nutrition.
Then sprinkle in in sales pitches to your Herbalife products.
You can make the autoresponder sequence as long as you want. I’ve had some go for a few days and others go for 20.
It’s all about hitting the right emotions and overcoming your customers objections.
#5 – Continue following up with email broadcasts
Not everyone will buy from your follow up sequence, so you have to continue to send email broadcasts that build the relationship.
An email broadcast is simply an email that you write on-the-spot and send.
Follow Gary Vaynerchuk’s advice – Jab, Jab, Jab, Right Hook.
Send a lot of value emails (jabs) and mix in pitches to your Herbalife products (right hooks).
Herbalife Selling Tips: How To Get More Customers
What if your leads are already involved in another network marketing business?
This is common.
You can still make money from them.
Let me explain…
Every network marketer struggles with the same thing: how to generate more leads for their business.
So if you can teach them how to generate more leads, then you can sell them another product or service.
This is exactly what I did to grow and expand my business (remember our little paragraph above about “YOU” Inc.)
Network marketers will pay you if you can show them how to generate a few leads per day on Facebook, or YouTube, or blogging, or with paid ads.
That’s why I suggest you pick your favorite marketing channel and master it. Start generating daily leads and then you can offer value to a much bigger pool of prospects.
Speaking of marketing on Facebook…
How To Promote Herbalife On Facebook
I have tons of contacts on Facebook who are in health and fitness network marketing businesses.
So, here are the common mistakes I see as an observer:
- Facebook is a social platform, and people don’t want to see all posts about your business. Mix it up.
- Too much douchey product placement (showing off their branded shaker cup or hat)
- Messaging people about your opportunity without getting permission (I hate when I get inboxed asking if I’d be interested in an “amazing new opportunity”)
Here’s what I would do if I were them:
- Host a Facebook live at least 3-5x per week. I’ve been doing Facebook lives 5x per week in a private Facebook group and it’s doing amazing things for my business. People love to see you on video, so crush those fears 🙂
- Create a private Facebook group and funnel people into it (get their permission first). You can interact with your members more intimately, post exclusive content, and drive people back to your website.
- Start running $5 per day in Facebook ads promoting your content. You can scale your business quicker with paid ads.
- Zig when others zag. Everyone’s trying to do the same thing on Facebook like posting inspirational memes and short inspirational quotes. Share your story and be vulnerable. People will relate to you more.
Oh- and you can double your Facebook efforts by posting to Instagram at the same time.
How To Sell To Network Markers On Facebook
I’ve also sold dozens of network marketers into my coaching program that shows them how to generate daily leads and build their business online.
Here’s a real life conversation I had with a network marketer on Facebook, with a breakdown of how I sold him.
Thank you for sharing! Download the script here.
How To Make Money With Herbalife Online – Summary
Now you know my exact 5-step formula for selling Herbalife products online.
You also know how I would promote Herbalife on Facebook.
If you want to go deeper on this, I created a free training called my 7-Step Plan for growing an audience and creating a hyper-engaged email list.Get it for free here.