Hey there ladies and gentlemen.
Anyone who follows me knows that I love search engine optimization. The complexity of ranking content to the front pages in search engines fascinates me to no end, and I invest a lot of time, effort, and money finding the best ways to get stuff to the top.
In 4 months I broke into the top 1 million blogs in the world. The funny thing is that I spent the first 2-3 months doing things all wrong. I could crack the top 1 million in 4 weeks if I had to start over.
Thus it is my goal for you NOT to make the same mistakes.
In this post, I am going to share with you my backlink formula for getting content to rank high so more eyeballs find your stuff.
First, let’s address what a backlink is.
Umm…What is a Backlink?
A backlink is when a web page links to another site using a hyperlink. You have seen these before. They are usually colored blue, and when you click on them it opens up a new tab or window and redirects you to a new destination.
The more backlinks a web page has, the more popular it is in Google’s eyes. Google will think, “Hey, this web page must be popular and important because it has a lot of backlinks.”
Think of backlinks as votes. The more votes you have, the better chance you have at ranking.
For a complete guide on backlinks visit Alex Becker’s SEO site Soure-Wave.
It is also important to note that Google ranks web pages and not websites. This means that we want to focus on ranking individual posts and/or pages instead of trying to rank our website domain.
Make sure you have a list of keywords before you try to rank for search terms. Read my keyword research post if you need help.
How Do Backlinks Affect SEO
Not all backlinks are created equal. Backlinks carry more power if they have high PR (page rank) and relevance. Page rank means that the website has high authority; relevance means the website is in the same niche as you.
Let’s use this example to illustrate that point.
If your website was about finance, then a back link from the Wall Street Journal would carry a lot more power then a backlink from a random dog training website.
Well, the Wall Street Journal has HIGH authority aka is well respected, and it’s also in the finance niche. A random dog training website won’t have any authority, and it has no relevance to finance.
DoFollow vs. NoFollow Backlinks
There is an important distinction between DoFollow and NoFollow backlinks, and it plays a huge factor in terms of ranking in search engines. A DoFollow link will count as a vote for your website, while a NoFollow link will not.
How can you tell?
We have to look at the HTML code by right clicking on a link and selecting “inspect element.”
A dofollow link will look like this:
<a href=”URL”>Link Text</a>
A nofollow link will look like this:
<a href=”URL” rel=”nofollow”>Link Text</a>
The reason nofollow links were introduced was because SEOs were abusing the power of backlinks strictly to rank content in the search engines. Thus, Google introduced nofollow links to prevent that from happening.
Black Hat vs White Hat vs Grey Hat SEO
These are common terms in the SEO community, and I wanted to give a quick definition for each before we move onto my backlinking strategy.
- Black Hat SEO refers to aggressive ranking tactics that do not abide by search engine rules. This is hardcore cheating of Google’s algorithm to rank content to the top of the SERPS (search engine results page). If you are not careful here then Google WILL notice and they will slap you.
- White Hat SEO refers to 100% natural and organic ranking. Esesntially, this is how someone would rank their website without knowing a lick of SEO, or not even knowing what SEO is. This is what Google wants to see, but the problem is this strategy takes FOREVER to rank content, and we don’t have that kind of time.
- Grey Hat SEO is less aggressive than black hat and more aggressive than white hat. This is what we will be diving into. As long as you do this correctly then you won’t suffer any consequences from Google.
My Backlinking Strategy
We are going to focus on using web 2.0 properties to assist in ranking our web pages. A Web 2.0 property refers to a page from a website that allows user-generated content.
For example, YouTube, blogger, Wikipedia, Hubpages, and Squidoo are all Web 2.0 properties.
This is how the process works:
Step 1: We write blog post that we want to rank for on our website. For this illustration, the blog post is 1,000 words.
Step 2: We condense and rewrite that article 4x (200-400 words), and publish it on different web 2.0 properties using different anchor text, thus creating 4 backlinks from high quality sites.
Step 3: We repeat this process for keywords we want to rank for and build up authority in the search engines over time.
HOT TIP: I no longer manually rewrite all the different variations of the original article. I will write one 600 word dumbed-down article and use SpinRewriter to spin billions of different unique versions that I can copy and paste to multiple web 2.0 and other properties.
Best Web 2.0 Properties:
- Leave a comment on another persons blog. Be sure to check for DoFollow links.
The Bottom Line
If you blog consistently and follow this process for 6-12 months then you will have tons of traffic coming back to your website. It is important to remember to make each repurposed article unique.
You cannot simply copy and paste your original article all over the place because Google will see this as duplicate content and it will hurt you.
For some secret blogging mojo, watch my 5-Step Blogging Cheatsheet training.