I know how frustrating it feels when all you want is traffic back to your site but your stats are showing up zeros.
Sadly, it’s not as easy as creating a blog and having millions of people find it.
Below are some reasons why you aren’t getting as much traffic as you would like and what to do about it.
You Haven’t Given it Enough Time
As I explain in my5-Step Blogging Cheatsheet training, building a blog is like building a castle.
It takes a long time to build, but once it’s finished it stands the test of time and produces incredible results.
Most people aren’t willing to spend the time and energy it takes to create a blog castle, or they are inconsistent.
Results aren’t always immediate. It takes time to get the word out, for word of mouth to spread, and to rank your blog to the top of the search engines.
If you are asking why you aren’t getting traffic after 3 months then it’s too soon.
You Aren’t Connecting with the Right People
Sometimes all it takes is a few connections before things take off.
Here are some questions you should be asking:
- Are you reaching out to other authority bloggers or peers within your niche?
- Are you helping others out so that you can receive help in return?
- Are you giving yourself opportunities to connect with people?
You will get traffic from the connections that you build.
I’ve gotten some crazy traffic by cultivating guest posting opportunities with other bloggers and authority sites in my niche.
You Aren’t Producing Content that People Want
Broke bloggers blog about anything and everything. They have zero focus to their website.
Other times, people blog about topics they THINK their audience would enjoy, but they aren’t sure.
People should get a ton of value from your posts.
Go above and beyond to WOW them so they WANT to share it.
An easy way to find out what your target audience wants is to fish around in forums related to your business and look at what people are posting about.
In any forum, you will see people creating threads outlining problems they are having or questions they need answers to.
This is perfect ammunition to go and create all-killa, no-filla content that solves their pain.
If you don’t know the answer yourself, take it as an opportunity to go out and find the answers.
Other methods of finding content people want is doing keyword research, asking your fans or followers, and looking at the engagement levels on other leaders blogs.
If you notice certain posts have a lot of engagement, there is usually questions in the comments section from readers who still need clarification.
Go out and create an even better post on that subject in your own words.
You Aren’t Producing Content that is Different
“There is nothing new under the sun.”
Most content out there is rehashed and spun in different ways.
Maybe there is a lot of traffic out there, but people are getting their fix elsewhere.
How can you go above and beyond to stand out?
What is your unique selling point or position that would make people WANT to go to you?
If you see everyone else is only writing articles, then take it a notch up and throw in a video or audio that can add value to your blog post.
You Aren’t Publishing Often Enough
Google likes consistency and so does your loyal followers.
If you are erratic with your posting schedule then it will harm your search engine results and irritate your audience.
Google gives more edge to blogs that are blogging on a consistent schedule.
In SEO terms, the more posts you write the more opportunity you have to rank in search engines for long tail keywords.
So make a posting schedule and stick to it.
Also, it might be worth your while to add a new platform to your brand to expand your reach (i.e. YouTube, Twitter, podcast, Instagram, etc.)
You Aren’t Building an Email List
People who subscribe to your email have given you permission to ping them with updates.
Whenever you publish new content (blog post, video, podcast, etc.) you should let your email list know.
This is direct traffic back to your blog.
When you include call-to-actions to share your content then you encourage your readers to spread the value with their network.
The Bottom Line
You should have had some lightbulbs go off after reading this post.
I encourage you to take action on one or two points that stood out to you and stay consistent.
If you have any questions then I would love to hear from you in the comments below.
Cheers to your success,